Medicare Plans

  • July 1, 2024
  • Client:
    Homefield
  • Category:
    Digital Product Design
    ,
    Branding

Navigating the labyrinthine American health care system requires a balance of counselor, advocate, and educator, seasoned with cool calm and warm humanity. Medicare's branding reflects this ethos with a heart symbol that conveys trust and care.

Through over 2,000 conversations with individual patients, Medicare has crafted a brand that is empathetic and informative. The visual identity combines soft colors and approachable typography to create a sense of ease and accessibility.

By focusing on patient-centered care and clear communication, Medicare's branding ensures that beneficiaries feel supported and understood. This visual language reinforces Medicare’s commitment to health and wellness.

No items found.

About Us

We are Semiologie, a boutique growth-focused Digital Design Studio. We create captivating and effective web-centered digital products through result-centric strategy, rapid exploration, creative risk-taking, and expressive execution. We partner with investors, entrepreneurs, and growing businesses like yours to connect your vision with your desired audiences. Let’s explore what we can do for you.

How We Can Help You
Sam Franada
Co-Founder & Design Director
sam@semiologie.com

Hi, I’m Sam and I co-founded Semiologie in 2020 after 15 years of startups, ranging from high fashion to microblogging apps, from early viral marketing to the online reviews space. I also have extensive experience in taking naps and playing fetch with my Swiss Shepherd.

Ysa Calinawan
Creative Lead
ysa@semiologie.com

Hello, my name is Ysa – a visual communicator and designer based in Manila, Philippines. My practice focuses on branding, illustrations, editorial design and art, and marketing communications. On some days you will find me hanging out with my cats and listening to some records.

Pat Resaba
UX Lead
pat@semiologie.com

Hey! I'm Pat Resaba. I create impactful and equitable user centered designs. A UI/UX Designer passionate about creating User Centered designs that can achieve equity for the Next Billion Users. I enjoy designing meaningful and compelling products for people while understanding their needs.

Semiologie © 2024 | 1900 N. Northlake Way #127 Seattle, WA 98103